Google has a (big) people problem
ZDNet Blogs - his position at Google to found his own company, ClearSaleing, dedicated to offering desperately needed technology and processes to address limitations and client frustrations regarding search engine marketing programs, such as Google AdWords.

Salesforce shares jump on Google partnership report
Marketwatch - Salesforce already partners with Google on services such as its Salesforce for Google AdWords, designed to help companies more efficiently buy Google search terms for their online-advertising efforts.

New Google Analytics interface resembles enterprise app
dmnews.com - Since today is fessing up day, I ll admit that some of my sites don t even have Google AdWords running (gasp!). About a week ago, Brett Crosby and Jeff Veen of Google Analytics unveiled a new interface at the Emetrics Summit in San Francisco

Entrepreneurial hackers buy sponsored links on Google
Computerworld - April 26, 2007 (Computerworld) — A hacker scheme that involved buying search keywords on Google and then routing users to a malicious site when they clicked on sponsored links was revealed yesterday by a security company. According to Roger Thompson

Search Engine News
Search Engine Watch - Another option is to create a unique landing page for each ad provider (one landing page for Google AdWords, one for Overture, and one for FindWhat). Conversion tracking can be done by measuring the incoming 800-number calls or the customer reference

Salesforce.com Seeds Its Future
InternetNews.com - The company has purchased Koral, which added unstructured data support to Salesforce.com apps, Sendia to provide support for mobile applications, and Kieden, which added Google AdWords support to Salesforce. Rene Bonvanie, senior vice president and

Search Engine News
Search Engine Watch - It has now been released and Google AdWords advertisers are speaking up. It appears, like in the past, this update is forcing many advertisers to bid higher for their keywords, in order to realize top placement and clicks on their ads. There are a

Search Engine News
Search Engine Watch - This is probably not the policy change that American Blind & Wallpaper Factory (”ABWF”) and PetsWarehouse.com were expecting in response to their lawsuits over the sale of trademark-triggered ads within Google AdWords. The move does, however

Google’s Free Multivariate Testing
WebProNews - But some companies have been stopped in the past by the cost of licensing a multivariate testing tool. Yesterday, Google Website Optimizer , a multivariate testing tool, emerged from a restricted beta test and can be used by any Google AdWords

Search Engine News
Search Engine Watch - A longer version of this story for Search Engine Watch members offers suggestions of next steps to take for advertisers, including how to deal with campaigns that Google has disabled that may automatically reactivate under the new system. Click here