February 28, 2007

Yahoo’s Panama Update Leads to High Ad Click Thru Rates

Yahoo’s Panama Update Leads to High Ad Click Thru Rates
Search Engine Guide - That percentage increased to 10.6% in the week ending February 11th and to 11.1% in the week ending February 18th. The initial results bode well for Yahoo as they look to position themselves to better compete against industry leader Google AdWords. [

February 27, 2007

FAST and Yahoo Renew Their Search Technology 

FAST and Yahoo Renew Their Search Technology 
The two companies independently revise their core business offerings in hopes of slowing down the Google juggernaut.

February 24, 2007

Google University Launches at the London Search Engine Strategies (SES) Conference & Expo 

Google University Launches at the London Search Engine Strategies (SES) Conference & Expo 
LONDON—-Incisive Media today announced that Google will be providing its Google University sessions at Search Engine Strategies next week at SES London. The University programme, to be held on 14th February, will show attendees how they can get the best out of Google AdWords online advertising.

February 23, 2007

WebEx WebOffice: Collaboration Plus E-Mail

WebEx WebOffice: Collaboration Plus E-Mail
PC World - If you need PPC advertising to promote your site, you can sign up directly with Google AdWords , Yahoo Sponsored Search , or Microsoft Digital Advertising Solutions . Despite these deficiencies, many small businesses will find that the collaboration

February 21, 2007

Major Google AdWords Bug With Quality Score Increases CPC Prices 

Major Google AdWords Bug With Quality Score Increases CPC Prices 
There are dozens of reports of people noticing their CPC prices in Google AdWords jump through the roof. With the launch of a new AdWords quality score, a bug has been released and verified by Google to increase the bid…

Google AdWords Professional Verification Seal Not Verifying 

Google AdWords Professional Verification Seal Not Verifying 
Kevin Gibbons reports that Google Adwords Qualified Professional logo’s stop verifying. The Google AdWords Professional Logo can be placed on sites where the company or individual has meet the requirements by Google to be certified as an AdWords Professional. In…

February 19, 2007

Having a Video Site is Now Easier Than Ever with LiveClip.com’s New VIP Video Sites 

Having a Video Site is Now Easier Than Ever with LiveClip.com’s New VIP Video Sites 
LiveClip.com announces the launch of its new VIP Video Sites, which are an easy way for people and businesses to have their own online video site. VIP Video Sites are free for personal use and can be made for any topic. Users can customize the design of their site and even brand their own Flash movie player with their logo, name or website url. Using a VIP site is easy and includes Flash …

February 18, 2007

AdWords Strategy: Are You Holistic? 

AdWords Strategy: Are You Holistic? 
Google’s AdWords Optimization team has been delving into the art of making the product work better for its clients. To start things off, they recommend getting a little perspective first. Finding those desirable customers and bringing them to your website requires knowing your industry and your audience. This is where Google believes online entrepreneurs need to look at what they want to …

February 16, 2007

Google: Advertising supported books?

Google: Advertising supported books?
ZDNet Blogs - WILL Google take the content enhanced by AdSense route and put forth studies claiming Google AdWords pitches are as relevant and useful to readers as books themselves (see Google dependency is risky business ? )? OR WILL Google NOT ignore conventional

February 15, 2007

Google accused of aiding movie pirates 

Google accused of aiding movie pirates 
Google has been accused of helping Web site operators who are being sued for enabling online movie piracy, court documents show.

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