January 31, 2006

Google to Acquire Radio Ad Company

Google to Acquire Radio Ad Company
TMCnet - Jan 17, 2006… expenses. Google has declared that it will combine the dMarc technology with its extremely successful Google AdWords platform. The …

January 30, 2006

Unimpressed With The Google Video Store?

Unimpressed With The Google Video Store?
WebProNews - So, the Google Video Store is live, and, ehh. Nothing special. So, besides a complete lack of quality content (save for CBS), a lack of complete sets (for CBS content, and other TV shows), there’s a big problem with inconsistency in pricing. I

January 29, 2006

Sofizar Finds Security Flaw in Google AdWords Pay Per Click Service 

Sofizar Finds Security Flaw in Google AdWords Pay Per Click Service 
[Press Release] PR Web - Jan 06 12:14 AM
Geotargeting or location based advertisement display vulnerability allows malicious robots or users to commit PPC Click Fraud, potentially causing advertisers millions in losses. [PRWEB Jan 6, 2006]Save to My Web

Email Marketing article suggestions wanted

Email Marketing article suggestions wanted
Smart Biz - Jan 23, 2006The second part of my two-part series on Google AdWords is running today on SmartBiz. Now it is time to think ahead to my next article or series of articles. …

January 28, 2006

Is Google Targeting The Podcasts By Buying dMarc?

Is Google Targeting The Podcasts By Buying dMarc?
Playfuls.com, Romania - Jan 18, 2006… that maintains and runs an advertising network for online radio stations, represents perhaps something more than an integration of Google AdWords in the audio …

January 27, 2006

Search Marketing’s About People and Principles, Not Just Algorithms

Search Marketing’s About People and Principles, Not Just Algorithms
Search Engine Watch - Search marketing has come under fire in the mainstream press and elsewhere this year, and that’s not good for the industry, said Danny Sullivan in his keynote address at Chicago’s Search Engine Strategies conference. A special report from the Search

Mixing and matching, online and offline

Mixing and matching, online and offline
International Herald Tribune, France - Jan 22, 2006… Mimicking the way local ads are sold by services like Yahoo’s Overture or Google’s AdWords, small-business owners can go to www.spotrunner.com, type in what …

January 26, 2006

Google Snaps Up dMarc Broadcasting

Google Snaps Up dMarc Broadcasting
Mediaweek - Google has announced that it has acquired dMarc Broadcasting, a company that provides radio stations with a digital trafficking and sales technology and also sells radio inventory across 500 partners stations. Google will initially invest $102

January 25, 2006

Google to Buy Radio Ad Company

Google to Buy Radio Ad Company
MSN MoneyCentral - NEW YORK (AP) - Google Inc. is continuing to expand its advertising capabilities beyond the online world, agreeing to buy a company that automatically connects advertisers with radio stations. The price could top $1.2 billion. The company, dMarc

Google moves in on radio advertising in $1.2bn deal

Google moves in on radio advertising in $1.2bn deal
Digital Bulletin, UK - Jan 18, 2006NEW YORK - Google has acquired Californian-based dMarc Broadcasting in a $1.2bn deal to bring radio advertising to Google AdWords advertisers and allow ads to …

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